Revitalizing the hotel industry  

European Hotel Capital is a creative investment engine with a vast network of partners in hotel property and hospitality management. We specialize in acquisition and asset management. From deal sourcing, investment, development, property management and operations to exit realization; our combined talents provide the foundation on which we build hotel businesses in Europe. We strive to inject the multi-layered hotel industry with new energy by coupling in-depth experience in hospitality with commercial real estate investment capability. Securing value and profit for investors by creating and owning the right hotel concepts.

“Creating the hotels of the future requires us to keep the wellbeing of our planet in mind with every decision we make; no matter how big or small”

We are in the know about now

Extraordinary or simply suited to be a perfect fit, our hotels all have one thing in common. They are contemporary concepts: signs of the times. For people nowadays, hotels are a home away from home. A place to relax, an office on the go, a blend of work and leisure or a place to recharge and chill. We use our combined extensive, in-depth knowledge of the hotel industry to create the house of dreams of countless guests.

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We invest in the future

All our projects will eventually meet SFDR requirements. The SFDR is a set of European rules which aim to make the sustainability profile of funds more comparable and better understood by end-investors and other stakeholders. This regulation focuses on pre-defined metrics for assessing the environmental, social and governance (ESG) outcomes of the investment process. As an investor, you can rest assured that all our hotel concepts are future-proof and therefore a sound, sustainable investment.

Joost Mees Managing Director

Joost Mees combines his legal background and great interest in financial, operational and legal issues with a great passion for hotels and new F&B concepts. He has more than twenty years of hospitality industry experience. Joost acquired his extensive expertise as the former Director/Head of Hotels Benelux at Colliers. Prior to his role as Head of Hotels, Joost was the owner of niche hotel consultancy MD Hotel Investments. In the last two decades, he has underwritten more than 75 renowned hotel transactions in Western Europe with a total transaction value of over €2 billion. Joost is also a guest lecturer at the Hotel Management School Maastricht and is active as a guest lecturer and assessor for the Bachelor Hotel Management of the Breda University of Applied Sciences, where he inspires the next generation with his passion for the hospitality industry.

Rogier Hurkmans Director

With over 30 years of experience in hotelmanagement and consultancy from luxury to midscale hotels, Rogier Hurkmans excels in complex projects, including hotel development, brand and operator search, due diligence, pre-opening, turnarounds, rebranding and renovations. A competitive, internationally mobile executive with a bachelor’s degree in hotel business administration, he has worked extensively with top brands like Marriott, IHG, Hilton, Wyndham, Steigenberger, Swissôtel, and NH Hotel Group. His expertise spans management, franchise, and leasing contracts, both as a direct manager and third-party operator. He has been instrumental in growing a management portfolio in the DACH region, partnering with senior leadership to convert development leads. His notable achievements include the pre-opening and opening of NH Collection Copenhagen, nhow Frankfurt, Wyndham Dubai Marina, TRYP by Wyndham Dubai, and Swissôtel Bremen, as well as turning around the Steigenberger Hotel Berlin and reflagging a Holiday Inn into a Hilton. A strong communicator and networker, he engages effectively with stakeholders and leads teams to consistently exceed company KPIs. His focus on operational excellence, guest satisfaction, and continuous improvement ensures optimal service standards and profitability. Since 2015, he has served as an external assessor for hospitality managementprograms at NHTV Breda University of Applied Sciences and Hotel Management School Maastricht (since 2018).

White House Development

White House Development, lead bij Maurits Kortleven, is an energetic and experienced partner in transformation, development and redevelopment of projects. Next to a sharp eye for new opportunities and market developments, the investment group has extensive experience in property management for its own and client portfolios. They are the investor of, among others; WSHS Gouda, Motto by Hilton in the heart of Rotterdam and the Uptown project, a sustainable, Paris proof 200-room hotel in Amsterdam Noord.

White House Development focuses on EUHC's property management and all other real estate issues such as development, renovation, re-branding PIP activities and sustainable real estate exploitation.